Hi, I’M SAM! 🌟

A woman with short curly hair, wearing sunglasses, black tank top, and earphones, standing in an elevator with metal diamond plate walls.

I’m a social strategist who's managed to turn an alarming amount of screen time into a career.

With 4+ years of experience, I’ve translated internet behaviors, cultural moments, and “wait, why is everyone talking about this?” trends into strategies that make brands worth talking about. From shaping the story to spotting the opportunity, I’m always down to help brands show up in ways that feel relevant to what consumers want to see today.

In case you’re wondering:

  • yes, my screen time is unreasonably high

  • yes, I’m always saving content for future inspiration

  • yes, I quote trends you’ve probably never heard of (yet…)

  • yes, I’m constantly scrolling my FYP for “research”

I like to bring bold ideas to the brainstorm, push clients creatively, and will dive into data to figure out what’s working (even though math and I are strictly professional acquaintances).

Basically, I just spend a lot of time on the internet so brands know how to work it better.

Here’s what I
can do for you

  • Social Media Strategy

  • Content Strategy & Planning

  • Platform Expertise

  • Social Analytics & Reporting

  • Social Listening

  • Trend & Cultural Analysis

  • Copywriting

  • Creative Briefing

  • Community Management

  • Influencer/Creator Strategy

  • SEO/Social Search

  • Sprout Social, Trello, Hootsuite, Later

get to know me

Street sidewalk with safety cone and a sign that says "DANGER TRUST THE PROCESS @OVERALLMURALS".
Interior of a cozy, stylish living room with a beige couch, wooden coffee tables, decorative lighting, large window with black grid, and red and wooden decor accents.
Magazine covers with the words 'FOR THE REAL ONES' and 'the gentlewoman'. The covers feature black and white photos of women and a woman with curly hair.
A potted monstera plant with large, green leaves inside a room with white brick walls, next to a mirror reflecting part of the plant and surrounding area, with a stack of books nearby and a patterned rug on the wooden floor.
Person lying on a bed with feet and legs visible in the foreground, facing a film or photo shoot setup with crew members, lighting, and equipment.
Store window with a neon sign that reads, "You can find inspiration in everything," and a smaller note below that says, "and if you can't, look again." The window displays clothing mannequins and framed artwork inside.
View of a dark room with a large projector screen displaying a presentation titled 'Lectures on Tap' with various images. The room has string lights hanging from the ceiling, and people are seated watching the presentation.

Let’s get connected!

Want to chat social, collab on a project, or just gab?
You know where to find me!